Winning with Customers

One of my biggest passions is Customer or Trade Marketing, having worked for many years as the conduit between Sales and Marketing teams I understand the challenges that each have and I can speak both languages. I believe that ultimately both teams are working towards the same end game, but they both have different languages and sometimes need an interpreter… enter SJ Marketing.

As competition increases and more brand continue to enter the market. There is a need to start doing things differently and shaking up the way you are talking and working with your Customers and Consumers.

The process is simple and it includes

1) Understanding your KPIs

2) Understand who your key customers are

3) Understanding your customers KPIs

4) Knowing your target market

5) Giving your customers a reason to believe

6) Giving your target market a reason to buy

How can Sales and Marketing working together to build a brand, and how are you getting your brand distributed, and then sold?

If you need help in setting up long term plans to gain distribution and increase your sales, get in touch with SJ Marketing, we can come in and work with your teams to understand their needs and KPIs and work with you to win.